Turning the diagnostic into real orders, using what you already own.
The diagnostic showed three things. Your brand pulls strong demand on its own. Your site already converts well. And your customer list is a top-tier asset. The growth is not something to build. It is sitting in tools you already own, waiting to be switched on. Everything here is built with your e-commerce team, not around it: a direct walkthrough with them comes before any access or activation.
On the proxy margin, the near-term growth adds about R8.9M in Year-1 contribution, after ad spend and the cost to serve, before your cost of goods lands. Separately, recovering the recent checkout drop protects about R19M a year you already earn. None of it relies on discounts; profit firms up once your cost data is in.
Six months to turn the proven opportunity into orders, across four work areas at once. The work is switching things on and setting up tracking: turn on the email engine, fix the recent checkout drop, reshape ad spend so the real cost of new buyers is clear, and rebuild tracking on your own login so every number can be checked in-house.
Measured as attributable revenue and orders we control, against a baseline fixed in week one and reconciled to Shopify. That is about five times the net fee. If it is not tracking toward that floor at the day-90 review, that is your clean exit, with no second-half commitment. Profit targets are set jointly once your cost data is in; we will not promise a profit number on a guess.
At day 90 we review progress against every target. Either side may end the engagement then, owing only the three months served. To continue is the default; after day 90, either side may end it on 30 days' written notice. The second half is earned, not assumed.
| Term | Detail |
|---|---|
| Fee | R135,000 per month, before VAT (R155,250 including VAT at 15%). |
| Diagnostic credit | If you proceed, the R50,000 diagnostic is credited to month one and never separately billed; month one is R85,000. If you do not, the R50,000 stands alone. |
| Length and exit | Six months. Full review at day 90; either side may end it then, owing only the three months served. After day 90, 30 days' written notice. |
| Total | R810,000 before VAT gross; R760,000 net of the R50,000 diagnostic credit. Maximum on a day-90 exit: three months served, R405,000 (R355,000 net). |
| Ownership | GALXBOY owns all accounts, the tag container, audiences and deliverables from day one. |
| Payment | 15 days from the invoice date, by EFT. |
Does not include: ad budget; influencer and creator fees; photo and video production; software and tools; travel outside Gauteng; other agency fees. A consultant relationship, billed by invoice.
If this first phase hits its targets, whether the work continues is a month-five decision, made on the evidence, with no obligation either way. We scope and price that then, on the results we will both have seen.
Through search and direct visits, the brand is already drawing customers you are not fully catching yet. The email engine is built and waiting to be switched on. And the recent checkout drop is live: every week it lasts costs orders, about 1,824 a month at today's traffic.
The system, the customer list and the demand are all in place. This work turns the diagnostic into orders, using what you own, with tracking you own from day one, and a clean exit if it does not deliver. Set the week-one baseline with us, and we begin.
The market rate for this scope of work (paid ads, retention, conversion and measurement) is well above the fee above. It is priced as a starting foundation, not at full market rate.