Proposal

Six-month
growth engagement.

Turning the diagnostic into real orders, using what you already own.

Prepared by
Jashughatt Media
For the GALXBOY senior team
Following the 30-day diagnostic
From diagnostic to work

The system is built. The demand is already paid for. This is about switching it on.

The diagnostic showed three things. Your brand pulls strong demand on its own. Your site already converts well. And your customer list is a top-tier asset. The growth is not something to build. It is sitting in tools you already own, waiting to be switched on. Everything here is built with your e-commerce team, not around it: a direct walkthrough with them comes before any access or activation.

The opportunity, split honestly

What the plan adds, kept separate from what it protects.

~R8.9M
Year-1 contribution added (PROXY)

On the proxy margin, the near-term growth adds about R8.9M in Year-1 contribution, after ad spend and the cost to serve, before your cost of goods lands. Separately, recovering the recent checkout drop protects about R19M a year you already earn. None of it relies on discounts; profit firms up once your cost data is in.

R6.6M to R8.1M
Switching on the email flows (ceiling off one live flow that already makes R4.4M a year).
7,900 to 13,100 orders
Winning back dormant buyers, at almost no cost.
~R19M protected
Recovering the checkout drop, about 21,900 orders a year. Defends the base, not counted as growth.
What the work is

Six months. Four work areas. All on what you already own.

Six months to turn the proven opportunity into orders, across four work areas at once. The work is switching things on and setting up tracking: turn on the email engine, fix the recent checkout drop, reshape ad spend so the real cost of new buyers is clear, and rebuild tracking on your own login so every number can be checked in-house.

The four work areas

The four work areas, in detail.

1
Turn on retention
Switch on the built email flows (welcome, browse, after-purchase, win-back, loyalty), fix email delivery, and run a proper win-back to old buyers. More than 60 flows are built, and one live flow makes R4.4M a year. Your team can lead this.
2
Recover checkout
Find and fix the recent checkout drop, and work on order value, alongside your team's testing so the two never clash.
3
Reshape ad spend
Split spend on your name from spend on new buyers so the real cost of a new buyer is clear, move about R137,668 of proven waste, and run a measured TikTok test for your core audience, with you approving every post.
4
Own your tracking
Set up your own tracking, on your own login, handed to you in full from day one, so every number in every report can be checked in-house.
What we promise

What we promise, measured against a starting point set in week one.

Sales from your own emails rising from about 10% of online sales toward the 20%-plus benchmark.
Checkout back toward its old rate, winning back about 21,900 orders a year at today's traffic.
The real cost of a new buyer made clear, and proven waste moved to channels that work.
Sales reports you can check yourself.
The return promise

A defined, auditable floor, measured on your own till.

R4M+
tracked revenue growth, six months

Measured as attributable revenue and orders we control, against a baseline fixed in week one and reconciled to Shopify. That is about five times the net fee. If it is not tracking toward that floor at the day-90 review, that is your clean exit, with no second-half commitment. Profit targets are set jointly once your cost data is in; we will not promise a profit number on a guess.

Baseline, week one
fixed up front and reconciled to Shopify, so the number is auditable on your own till.
Checked at day 90
if it is not tracking toward the floor, you walk at the checkpoint, owing only the months served.
The day-90 check

A full review at day 90, with one clean exit mechanic.

At day 90 we review progress against every target. Either side may end the engagement then, owing only the three months served. To continue is the default; after day 90, either side may end it on 30 days' written notice. The second half is earned, not assumed.

One fee, one bundle

One fee buys the R4M+ goal, and the work and team to reach it.

Senior strategy and direction across all four work areas, held by one accountable lead.
The hands-on monthly work, with your team: the email flows, checkout, the ad accounts and the tracking.
Creative and content direction for the channels, so every post and ad pulls its weight.
Weekly reporting on a tracking setup you own and can check yourself.
One senior partner carrying the R4M+ goal. We run the engine; your team owns the store; we align weekly.
Outside the fee, passed through at cost, never marked up: ad budget, creator fees, photo and video production, software and tools, and travel.
The terms

Clear, fixed, and not including costs we pass straight through.

TermDetail
FeeR135,000 per month, before VAT (R155,250 including VAT at 15%).
Diagnostic creditIf you proceed, the R50,000 diagnostic is credited to month one and never separately billed; month one is R85,000. If you do not, the R50,000 stands alone.
Length and exitSix months. Full review at day 90; either side may end it then, owing only the three months served. After day 90, 30 days' written notice.
TotalR810,000 before VAT gross; R760,000 net of the R50,000 diagnostic credit. Maximum on a day-90 exit: three months served, R405,000 (R355,000 net).
OwnershipGALXBOY owns all accounts, the tag container, audiences and deliverables from day one.
Payment15 days from the invoice date, by EFT.

Does not include: ad budget; influencer and creator fees; photo and video production; software and tools; travel outside Gauteng; other agency fees. A consultant relationship, billed by invoice.

How this grows

If it earns the right to.

If this first phase hits its targets, whether the work continues is a month-five decision, made on the evidence, with no obligation either way. We scope and price that then, on the results we will both have seen.

Why now

Moving costs one monthly fee. Waiting costs orders.

Through search and direct visits, the brand is already drawing customers you are not fully catching yet. The email engine is built and waiting to be switched on. And the recent checkout drop is live: every week it lasts costs orders, about 1,824 a month at today's traffic.

The invitation

Switch on what you already own.

The system, the customer list and the demand are all in place. This work turns the diagnostic into orders, using what you own, with tracking you own from day one, and a clean exit if it does not deliver. Set the week-one baseline with us, and we begin.

The market rate for this scope of work (paid ads, retention, conversion and measurement) is well above the fee above. It is priced as a starting foundation, not at full market rate.

Jashughatt Media
growth@jashumedia.com
Arrow keys or scroll   F for fullscreen